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Developing a communications strategy

A communications strategy provides an overarching vision of how effective communications can help to resolve a current or ongoing set of issues, or objectives.

It should therefore start by outlining the current challenges that your section or department wishes to address (consistent messages to customers, a standardised way of communicating within your team) and then move on to outline decisions that have to been made in order to address those issues or outline those goals.

At a high level, a communications strategy includes the overall principles for your area/department/section, outlining why you are communicating, what you need to communicate and who you need to communicate to.

Typically communications strategies start with a small number of core aims and objectives, then describe the types of communications (type, provision and mechanism for delivery) and go on to outline the various audiences/stakeholders, and conclude by describing how they will be implemented in an operational plan.